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Pitching Isn’t Just for Investors — Here’s Why Every Founder Should Master It

When you hear the word “pitch,” your mind probably jumps straight to investment meetings, pitch decks, and venture capitalists. But here’s the truth: pitching is one of the most versatile and valuable skills in your founder toolkit — and it applies far beyond raising money. 

Whether you’re: 

  • Winning over a strategic partner 

  • Convincing a high-calibre hire to join your team 

  • Selling your product to a dream client 

  • Rallying your own team around a bold new vision 

…you are pitching. Every. Single. Time. 

The Problem Most Founders Face 

Too many founders pour their energy into perfecting the content of their pitch — only to miss the delivery. The result? You lead with data, lose their attention in minutes, and walk away wondering why your brilliant idea didn’t land. 

The STRONG Method: A New Way to Win People Over 

In Pitch Anything, Oren Klaff breaks down a neuroscience-backed framework called the STRONG Method. It’s designed around how the human brain actually processes information and makes decisions: with emotion first, then logic. 

Here’s the breakdown: 

  1. Set the frame – Establish the rules of engagement and control the context. 

  1. Tell the story – Humans remember stories, not slides. 

  1. Reveal the intrigue – Make them lean forward by creating mystery or challenge. 

  1. Offer the prize – Position your offer as exclusive and desirable. 

  1. Nail the hook-point – The exact moment where attention spikes. 

  1. Get a decision – Move them to act while urgency is high. 

Key Takeaways for Founders 

🧠 Lead with intrigue, not information – Avoid data dumps; start with something that makes them curious. 🎭 Control the frame, control the outcome – If you lose the frame, you lose the pitch. ⏳ Time is leverage – Use deadlines and scarcity to create urgency. 💣 Flip the script – Make them feel lucky to work with you. 

Why This Matters for More Than Just Fundraising 

If you can master your pitch, you can influence and inspire in any setting. That could mean closing a 6-figure client, securing a media opportunity, or getting your dream hire on board. 

Want to Sharpen Your Pitch? 

Inside our NEXUS startup community, we break down books like Pitch Anything every week — and more importantly, we discuss how to apply them to your real-world challenges. It’s where founders share strategies, test ideas, and get feedback from peers who’ve been there before. 

If you’re a founder who wants to join a network of ambitious entrepreneurs, gain access to actionable insights, and be part of a community that’s focused on building and scaling, [join our newsletter] or [apply to become a member]. 

Your next big opportunity might just come down to your next pitch. Make it count.